Three Pitfalls to Avoid When Making Your First Video Ad

39I Know a Guy39The first pitfall to avoid is thinking quotI know a guyquot Too often business owners decide to cut their first corner by hiring a friend or family member to handle their video production needs because they love movies or are passionate about a TV show like The Sopranos or Game of Thrones I39m a big fan of ER but I have never been to medical school and you don39t want me to perform your colonoscopy Avoid the quotI39ll get my nephew to do itquot mindset and have a seasoned production company specializing in advertising make your commercial39To Thine Own Self Be True39Often clients lose sight of the quotwhyquot and want to create something flashy rather than show potential customers why they should choose their businessesOn more than one occasion I39ve had a client reference a commercial they saw during the Super Bowl I always ask them two simple questions What was the product or service from that ad Who was the target demographic In many instances they canamp8217t tell me if that flashy spot was for a car company a light beer or a dating appThat becomes the eureka moment At that point most clients realize the importance of creating a clear message for their target demographic Your business should have a straightforward easily digestible message to your target audience Focus on what matters most lead generation to grow your business39The Path of Least Resistance39In the quotold daysquot an advertiser39s job was to get the client to visit your place of business As the world has become more sophisticated we have inadvertently muddied the waters regarding achieving specific KPIsFor example I had a client who wanted to generate leads for his website During the final stages of postproduction he requested that the street addresses of all three of his locations phone numbers and web addresses be shown on the screen alongside the call to actionHis first problem was too much information on the screen at a timeWhen exposed to a visual like that the human brain can only interpret a finite amount of information However the biggest problem was that adding store locations diluted the goal of attracting clients to his websiteTo achieve your goals you should provide your customer with the path of least resistance If you want them to visit your website provide the URL or a QR code that leads them directly there When a customer gets to your site it should direct them to your product package deal or store locations Your commercial should make it easy for your audience to go from curious shoppers to regular customersIn ConclusionYou39re in business to make a profit By avoiding these three pitfalls when you create your video ad you39ll increase the likelihood of a successful advertising campaign and of seeing a healthy return on your investmentMy advice is to work with your local Optimum Media advertising partner Our team of experts will provide valuable expertise and guidance through the process and help ensure that your message reaches your target audience in the most compelling way possible This journey is so much easier to navigate with the Optimum Media sales team on your sideThis article was written by Luis Gomez Optimum Media Production SpecialistPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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