Another summer is upon us, and with it, as 100 million Americans head out on some kind of vacation, come all sorts of opportunities for advertisers to reach consumers outside the home. On -- and beyond -- the billboards lining the highways that connect these consumers' destinations of choice, there is signage in bars, in airport lounges, in and on taxis, at gas stations, and so on.
Adomni's Jonathan Gudai On the Road from Real Estate to Out-of-Home Advertising
