Transparency is a vital component of any digital advertising message. Now as programmatic becomes more ubiquitous, the Interactive Advertising Bureau (IAB) has developed a protocol that protects ad buyers from fraudulent sellers.
Ads.txt Provides Greater Transparency for Advertisers
![Ads.txt Provides Greater Transparency for Advertisers](/media/articles/businessman_with_globe_young-stylish-businessman_MycS4cBO_graphic_stock_wywZgYe.jpg.550x380_q85_box-187%2C0%2C5023%2C3361_crop.jpg.webp)