Social media as a channel to influence purchase decisions and drive sales is a tried and true strategy. Influencers are a natural conduit to connect brand messaging to engaged audiences and marketers are well aware of the potential. The medium and the messengers are now the same, as influence is the final frontier in the quest for seamless consumption. Shopping is the perfect petri dish toward this end and any path that shortens the time between search and conversation will be the most desired. Influencers and commerce are moving in unison to create a frictionless shopping experience online.