The ARF’s annual conference next week will herald not only the arrival of new President and CEO Dr. Scott McDonald but also highlight the continuation and enhancement of three major initiatives on mobile advertising research and the impact of advertising pod context.
Charlene Weisler
Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more