If you’re an agency or media executive your inbox and social media feeds are probably full of news about trends in advertising, cord-cutting and the future of TV as told by analysts. With so much information coming at you on every advance in audience buying and programmatic, including some of the recent announcements about over-the-top (OTT) by Sinclair, Simulmedia and the company I work for, Syncbak, it’s easy to miss the advancements in ad placement and targeting that these trends are generating.
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