Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.

95% of college students are on Facebook. 47% Tweet daily. A whopping 90% shop online. Today's college students are different from the Millennials you've read about, and different marketing strategies are required to reach and influence them. They are the Hooked Up Generation. Learn more about them in this week's Jack Myers Video Media Business Report, available below, at www.jackmyers.com and at Reuters Insider.

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To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.

Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.

Video provided by Reuters Insider (http://insider.thomsonreuters.com)