Peter Ludgin, a4 Advertising's Senior Account Executive of Advocacy and Public Affairs, spent 20-plus years working on Capitol Hill, at a boutique grassroots firm and as a lobbyist and coalition builder at a trade association. But about eight years ago, he had an epiphany: "Every sophisticated and winning legislative, regulatory and electoral campaign included a digital component," he says.
a4 Advertising Helps Lobbying Pivot to Digital
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