Google's announcement that no more crumbs will fall from user browsers has been heralded by some as the death of the internet, or at least targeting based on personal information. It's not the first browser to make such a decision, with Safari and Firefox announcing it years ago. Well before these announcements, a4 Advertising had already developed and implemented a solution that is not cookie-dependent. Our patented approach has been helping us deliver targeted campaigns for close to a decade, more on that in a minute.
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