"About That with Carl Mayer:" Steve DeMain (Episode 4)

Steven DeMain leads Localityamp8217s national sales network for streaming ad inventory driving revenue growth across various media and tech companies A pioneering figure in streaming advertising Steve has built revenuegenerating products for startups and established brands alikeBefore joining Locality in 2023 he spent four years at VIZIO where he led initiatives in agency development home screen sponsorships and branded content playing a key role in launching their platform business Prior to that Steve transformed Condamp233 Nastamp8217s video business and expanded it into streaming video and branded content salesEarlier in his career Steve was an early Hulu employee eventually overseeing national revenue He later led ad operations at Vessel a shortform video startup before its acquisition by Verizon Steve began in traditional television sales at 20th Television and later transitioned to sports and advanced ad solutions at DIRECTVTranscriptCarl Mayer Itamp8217s autumn in New York City The crisp air the pumpkin spice it could only mean one thing Itamp8217s Advertising Week Itamp8217s About That Iamp8217m Carl Mayer Weamp8217re on location at Advertising Week Join me wonamp8217t youI am here with Steve DeMain the EVP of Sales at Locality Steve Advertising Week is always great but so fun to bump into you hereSteve DeMain You as wellMayer You know every year there always seems to be some buzzword some term that everybody uses ad nauseam perhaps without even knowing really what it means Whatamp8217s that word this yearDeMain So generative AI comes up pretty much on every panel Iamp8217m going to be a little biased and say local also is a very popular topic this year Thereamp8217s been more panels that Iamp8217ve seen this year around local than Iamp8217ve seen in yearsamp8217 past So Iamp8217m going to go with AI one Local twoMayer Well I could never be sick of hearing about local Now our two companies me at Active International you at Locality Weamp8217ve been partners for a while so I know what it is you do but for anybody out there thatamp8217s not familiar what is that Locality offers your clientsDeMain Sure So Locality is a preeminent video solutions provider across broadcast and streaming We work with hundreds of broadcasters as well as streaming services to monetize their content but also bring converged video solutions to advertisers in the US marketMayer Now one thing you were telling me about a little earlier is a new product offering that you have which Iamp8217m excited about You have to be really excited about it Can you tell everybody more about itDeMain Sure So we introduced a product a week ago really officially this week called Reach Plus The idea is to bring broadcast and streaming together in one media plan with one invoice one single point of contact Ultimately making local video easier to buyamp160 Local can be complicated Thereamp8217s a lot of line items on plans different markets so if we can make it easier for agencies and clients to buy local thatamp8217s really what we want to doI think the sort of cherry on top of it is using modern measurement really ACR technology to identify reach and frequency across broadcasts and streaming and to help buyers optimize as close to real time as possible to really maximize the amount of reach in any particular market throughout the USMayer Thatamp8217s fantastic I canamp8217t wait to work with Locality and our mutual clients in the remainder of 2024 going into 2025 with Reach Plus Thank you very muchDeMain Thank you appreciate itMayer Enjoy the rest of Advertising WeekDeMain You tooClick to view previous episodesPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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"About That with Carl Mayer:" Steve DeMain (Episode 4)

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"About That with Carl Mayer:" Steve DeMain (Episode 4)

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