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Brand Watch: Starbucks

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Access Confidential

Lattes are alledgedly being underfilled at America’s favorite coffeehouse. A federal judge said this month that two Starbucks customers may pursue a lawsuit against the company for these particular underfilled beverages. In 2009, the coffee chain adopted a new latte recipe to help save on the cost of milk. The recipe purposely makes the latte 25% smaller than what is advertised on the menu.