The lawsuit states Starbucks knowingly engaged in false advertising and has committed fraud. The lawyers are demanding a trial by jury and seeking compensatory and punitive damages as well as restitution for all those affected.
Will Starbucks alleviate consumer concerns with some quick thinking damage control? We took a look to see how Starbucks filled its 2015 media plan.
- In 2015, the Seattle-based coffee retailer spent just under $100MM in national measured media.
- Over 30% of Starbucks’ media spend in 2015 was allocated towards magazine.
- Starbucks decreased its total digital spend minimally from 2014 to 2015.
Will this lawsuit impact consumers’ brand loyalty? Will there be a decline in latte sales in the coming months? Will unfulfilled coffee enthusiasts head elsewhere?
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