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Brand Watch: Zipcar

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Access Confidential

Pokémon GO players in Boston received a little extra help "catching them all" on Thursday, July 21. Car rental service Zipcar offered free chauffeured rides to players of this summer's hottest mobile game. For those living under a rock, Pokémon GO requires players to actively move around in pursuit of Pokémon that appear via augmented reality on players' mobile screens.