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Brand Watch: Zipcar

Brand Watch: Zipcar

Publish date

August 03, 2016

Channel

Access Confidential
1 25

Pokémon GO players in Boston received a little extra help "catching them all" on Thursday, July 21.  Car rental service Zipcar offered free chauffeured rides to players of this summer's hottest mobile game. For those living under a rock, Pokémon GO requires players to actively move around in pursuit of Pokémon that appear via augmented reality on players' mobile screens.

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    TV / Video Download
    TV / Video Download

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    See All Channels
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    TV / Video Download
    Go to page
    #AndradeSays
    Go to page
    Shattering the Glass Ceiling
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    In the Loop
    Go to page
    The Update
    Go to page
    Tomorrow Will Be Televised
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    Lunch at Michael's
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    The Myers Report
    The Myers Report

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers Leadership Conversations
    Go to page
    Jack Myers ThinkTank
    Go to page
    Advancing Diversity Podcast
    Go to page
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    Go to page
    The Storytelling Revolution
    Go to page
    Insider InSites Podcasts
    Go to page
    #AskGenZ
    Go to page
    Legends & Leaders
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    Advancing Diversity
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    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    From Advocacy to Activism
    Go to page
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    Go to page
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    Go to page
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    Go to page
    Advancing Diversity Hall of Honors
    Go to page
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