Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.jmyersmedia.biz.
The explosive growth of digital advertising is being paced by mobile, online-originated video and social marketing. Combined, these three categories will increase from a 13 percent share of total 2012 digital marketing and advertising investments to a 42 percent share in 2020. Watch this week's Jack Myers Media Business Network video and learn how much money will be invested by marketers in these categories between 2012 and 2020. Platinum Members receive custom analysis and reports, along with strategic guidance and insights.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Members can access the report at www.myersmedia.biz. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report members.