AdLib Media Group Integrates With Infillion's Premium Portfolio, Scaling Reach and Streamlining Workflows for Programmatic Advertisers of All Sizes

The news follows Infillionamp8217s acquisition of MediaMath earlier this yearamp8220We are excited to regain access to MediaMathamp8217s premium data management products and advanced firstparty audience segmentationamp8221 said Mike Hauptman AdLib Founder and CEO amp8220Integration with Infillion helps us scale AdLib across diverse tech mediums underscoring our commitment to meeting our customers where they are This will further our mission to enable any company to make informed decisions optimize operations and create tailored experiences that resonate with the dynamic patterns of their audienceamp8221Infillionamp8217s interactive creative units seamlessly integrated into premium platforms across desktop mobile and connected TV CTV adds a dynamic layer to brand engagement Leveraging the power of targeted advertising on highprofile channels this innovative approach captures attention and cultivates meaningful connections with the audience amplifying the impact of the brand message in the everevolving landscape of connected television Overcoming historical cost barriers agencies and advertisers of all sizes can now seamlessly access premium inventory Coupled with AdLibamp8217s unique payasyougo business model this integration provides a gateway to a robust DSP strategy ensuring a dynamic and costeffective approach for agencies looking to elevate their advertising gameamp8220The acquisition of MediaMath39s assets and IP was not just about acquiring a DSP it was a strategic move to bring unprecedented scale and reach to our advanced media buying platform awardwinning creative and firstparty proprietary targetingamp8221 said Rob Emrich founder and executive chair of Infillion amp8220This acquisition allows us to extend our innovative solutions beyond our traditional offerings AdLibamp8217s integration with the new MediaMath and the Infillion platform will be a game changer for the midmarket agencies looking to compete with the larger playersamp8221Regaining access to MediaMath39s data management products empowers AdLibamp8217s clients with advanced firstparty audience segmentation capabilities unlocking the potential for precise and targeted marketing strategies tailored to the unique preferences of their customer baseThis press release was submitted by Mike Hauptman AdLibPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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