Adoption Ever After: Subaru's National TV Account Director Makes a Dog's Day

Stanley is a border collie mix who caught the eye of Bryan Bernstein and his wife Lindsay one afternoon at a Muddy Paws NYC adoption event quotWe had no appointment to meet with any pups or even any intention of adopting that dayquot says Bernstein national TV director on the Subaru account at IPGowned media agency BNPStanley amp8212 then just quotStanquot amp8212 was just eight weeks old and somehow the last pup left quotWith his allwhite fur brown ears and a face that said 39Please take me home39 we stood no chance of leaving alone that dayquot Bernstein recallsBernstein and his wife then FaceTimed their family members to show off their new addition to the household After a moment of shock they all fell in love with the frisky little guy with the wonderfully ridiculous name quotStanley Bernsteinquot Bernstein likes to joke that the pup has a parttime career as a personal injury attorneyWorking on the Subaru account Bernstein was well aware of the need to adopt not shop when bringing a pet into your life Subaru has a long history of partnering with social causes particularly through its 11 years of quotShare the Lovequot event which has led the company to donate more than 140 million to national and local charities over that time Through quotShare the Lovequot Subaru also has helped to rescue more than 50000 animals in partnership with the ASPCA Subaru provides resources for shelters and transport for the puppies kittens and other animals being rescuedquotAlmost all of our ad campaigns and larger partnerships are purposedrivenquot Bernstein says If it39s not a cause directly related to pets or pet adoption he adds it39s an organization such as Meals on Wheels America or MakeAWishIt39s all part of the Subaru quotLove Promisequot ethos which partly inspired Bernstein to assist with Subaru39s first National Make a Dog39s Day On October 22 the carmaker unleashed a powerful campaign to draw awareness to the plight of underdogs amp8212 dogs that have a harder time getting adopted due to age disability or mistreatmentAn underdog is at a much greater risk of becoming one of the 700000 dogs that are euthanized at shelters each year in America With this in mind Bernstein was all for a campaign that tells people that these dogs have just as much love to give as other dogs As a bonus Bernstein got to make his TV debut on National Make a Dog39s Day holding up a sign saying quotSubaru Loves Petsquot at NBC39s Today ShowBut a few minutes on live national TV is nothing compared to the joy Stanley has brought to the Bernstein household quotWe love taking Stanley to the dog run or to Prospect Parkquot says Bernstein who lives in Brooklyn NY He says that fetch is always on Stanley39s agenda inside or outBecause of Stanley39s positive impact on his life Bernstein truly understands the importance of Hallmark Channel39s Adoption Ever After initiative quotMy clients have already been working with Hallmark Channel in the pet adoption capacity so I think it39s an amazing programquot he says quotIf you have any second thoughts or don39t think pet adoption is for you just know that the pet you adopt will undoubtedly change your lifequotJust as Stanley has changed Bernstein39s life amp8212 to one full of cuddlesClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Adoption Ever After: Subaru's National TV Account Director Makes a Dog's Day

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Oriana Schwindt

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Adoption Ever After: Subaru's National TV Account Director Makes a Dog's Day

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