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From Advocacy to Activism logo
From Advocacy to Activism logo

Ads Need Soul; Here's How to Get There

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Ads Need Soul; Here's How to Get There

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Christopher Boulton

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From Advocacy to Activism

Last month, I joined ad industry luminaries Deadra Rahaman, Walter T Geer III and Mychael Metcalf along with scholars Jason P. Chambers, PhD; Lynita Taylor, MBA, and Teresa Mastin for the "Ads Need Soul" conference hosted by GTB. The entire three-hour event is available online and you can watch my 15-minute talk below. This column summarizes what I think the advertising industry should STOP and DO if they're serious about dismantling inequality.

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Christopher Boulton

Dr. Christopher Boulton is a race representation in advertising researcher, documentary filmmaker, and associate professor of communication at the University of Tampa. His writing has appeared in academic journals such as the Howard Journal of Communications… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leadership
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

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The Thought Leaders
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The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
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