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From Advocacy to Activism logo
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Ads Need Soul; Here's How to Get There

  • # advertising
  • # industry
  • # diversity
Ads Need Soul; Here's How to Get There

Author

Christopher Boulton photo

Christopher Boulton

Publish date

March 31, 2021

Channel

From Advocacy to Activism

Last month, I joined ad industry luminaries Deadra Rahaman, Walter T Geer III and Mychael Metcalf along with scholars Jason P. Chambers, PhD; Lynita Taylor, MBA, and Teresa Mastin for the "Ads Need Soul" conference hosted by GTB. The entire three-hour event is available online and you can watch my 15-minute talk below. This column summarizes what I think the advertising industry should STOP and DO if they're serious about dismantling inequality.

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ARTICLE TAGS:

  • # advertising industry
  • # customer
  • # Mad Men
  • # book
  • # company
  • # advertising person
  • # target market
  • # business
  • # intention
  • # progress
  • # video

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Christopher Boulton photo

Christopher Boulton

Dr. Christopher Boulton is a race representation in advertising researcher, documentary filmmaker, and associate professor of communication at the University of Tampa. His writing has appeared in academic journals such as the Howard Journal of Communications… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

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    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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