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About Us

Ads Need Soul; Here's How to Get There

# advertising

# industry

# diversity

Author

Christopher Boulton

Publish date

Channel

From Advocacy to Activism

Last month, I joined ad industry luminaries Deadra Rahaman, Walter T Geer III and Mychael Metcalf along with scholars Jason P. Chambers, PhD; Lynita Taylor, MBA, and Teresa Mastin for the "Ads Need Soul" conference hosted by GTB. The entire three-hour event is available online and you can watch my 15-minute talk below. This column summarizes what I think the advertising industry should STOP and DO if they're serious about dismantling inequality.

Christopher Boulton

Dr. Christopher Boulton is a race representation in advertising researcher, documentary filmmaker, and associate professor of communication at the University of Tampa. His writing has appeared in academic journals such as the Howard Journal of Communications… read more