“The game of basketball is kind of grounded in long-standing principles of inclusion and mutual respect,” said Liliahn Majeed, Vice President of Diversity and Inclusion for the NBA, during an interview with DK Bartley, Senior Vice President, Head of Diversity and Inclusion of Dentsu Aegis Network. “It feels to everyone that it's accessible to all individuals regardless of demographic backgrounds, socioeconomic status, physical ability and geographic location. In that same spirit, diversity and inclusion are really at the core of The NBA's values.”
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.