One of the long-standing tenets of business is the advantages of scale. Scale has provided companies with many benefits, from higher margins due to lower costs to insulation from competition due to moats of marketing, spending and widespread distribution. Over the past decade, however, the benefits of scale have diminished and in some cases are proving to be a disadvantage.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.