Comedy Central’s South Park, one of the longest running animated shows, will soon begin its 15th season and is slotted to run at least until 2013. Since its inception, things have changed, from repeatedly killing Kenny to viewers shifting, one thing remains; South Park continues to be a hit for adult viewers. But now, and in the chart depicted below, we can see what viewers of South Park are buying! TRA’s StoryFinder™ shows very high Purchaser Rating Points™ Index (a 140 index) for Energy Drinks for instance. With this information, advertisers can eliminate waste in their media spend to achieve the best possible ROI. With TRA’s Media TRAnalytics®, advertisers are able to improve their ROI through more effective advertising.