Advice for Recent College Grads from the Newhouse Network @ Syracuse University

As a recent or potential graduate from a major university like Syracuse you are certainly at an advantage but sometimes that advantage just isn39t enough The ranks of the well educated are rich with people just like you and naturally there is a sense of eager frustration mixed with a longing for entitlement to secure a strong position in the workforce However to get a real advantage you need the benefits of the legal kind of quotinsider informationquot The kind of information that won39t get you into trouble with the SEC but will set you up for success The alumni network of the Newhouse Communications School at Syracuse provides one of the most integrated leadershiporiented networks of any university in the world and if you39re looking to enter the lucrative and fastpaced world of media there39s simply no better place from which to startThe Newhouse Network is a recently created group of alumni focused on helping recent graduates extract value from the wellestablished graduates of the Newhouse School The charter is simple to help bolster and strengthen the Newhouse Alumni Network for the benefit of recent graduates The Newhouse alums represent the cream of the crop in the media world and these people can provide just that type of quotinsider informationquot to help give recent graduates a legup on the competition If you want a way to stand out in the workforce then keep readingThe landscape of media is changing more rapidly now than ever before From the launch of the printing press through the first television set and the everexpanding tsunami that has become the Internet media has evolved and woven its way into the very fabric of our everyday lives To provide you with nuggets of information that will help ride the wave into the next few years and launch your career we asked some of the Board of Directors for Newhouse as well as some of the Board of Directors for the Newhouse Network what advice they could give to a prospective employee from their beloved alma mater and these are some of what they came up withEd Wise Vice President of Ad Sales for Funny Or Die and Chairman of the Newhouse Network The Focus Is On Digital Now Be Fluent In Digital TerminologyquotAs a recent graduate you have a huge knowledge base that many of your elders do not amp8211 you39ve been raised in a digital environment That being said you are also lacking a sense of perspective and you will benefit greatly if you can learn it You need to know the inherent strengths and weaknesses of digital media over traditional media You will automatically default to the fastest digital method for solving a problem but there is a large percentage of the audience that doesn39t think like you so you need to know what the terminology is for old media and be able to apply that with an objective point of view to the world of digital Understand GRP39s and TRP39s and reach and frequency Be fluent in terms of awareness brand recall and other concepts that many digital theorists love to debunk or throw out the window You need a worldview of how digital fits into the landscape so that you can create a rapport with the large percentage of the audience that is not you If you can do this you will succeed because you can create a bridge between the old world and the new Every day in the digital world is a day to learn something new Remember that Rome wasn39t built in a day and the world did not go digital in 4 short yearsquotMarnie Omanoff Marketing Consultant Most Recently Business Insights for American Express Understand The Behaviors Of Your Audience They Are FragmentedquotThe audiences for any brand or media company are fragmented They spend their day ingesting significantly more media than any generation before them What that means for you as a potential media professional is that your job is infinitely more difficult You have to be clever You have to be ingenious You have to dig deeper to find what interest them and surface that in a creative way Your audience will give you two minutes to garner their attention and if you don39t succeed they39re gone Never in history has the old axiom of quotYou only get one chance to make a first impressionquot been more true If you can39t grab their attention now they39re lost to you Additionally your messaging needs to be consistent and integrated across all channels That is much more important now than ever before due to all the fragmented media channelsplatforms out there It is imperative that brands be consistent with all messaging Take the time do your research and balance that with an understanding of what makes them tick Be a student of popular culture and learn everything you can from what39s going on in the world around them If you do that then your creative genius will be sparked and you can achieve professional success far beyond that of your peersquotCory Treffiletti Senior Vice President Marketing for BlueKai Be Flexible Not Entitled There Are New Roles Created Every DayquotOne of the biggest knocks against the younger portion of the workforce comes the managers of today amp8211 that these newer employees have a sense of entitlement when it comes to their jobs They act as if they deserve a job and that their managers should want to fulfill their wishes That is not the case amp8211 to get a job and succeed requires hard work and sometimes that is not even enough Hard work has to be coupled with patience lots of networking and timing You have to put yourself out there always be networking to meet people in your industry and ask them questions Become a professional sponge who soaks in everything you can about your business and then try to learn how to apply that to your daily routine Be patient that things may not materialize in the way you thought and understand that your flexibility will lead to the right chance to shine The job titles are changing the responsibilities of the roles are dynamic and digital media has created more jobs in the last ten years than your schooling was able to keep up with There are jobs out there you don39t even know exist and they only way to find them is to look around and learn That comes from time and patience Give it a shot amp8211 you might even like itquotThere are lots more interesting pieces of advice like this that will come from the Newhouse Network If you want access then join up for free at httpnewhousesyredu and continue reading our blog at wwwmediabizbloggerscom

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Advice for Recent College Grads from the Newhouse Network @ Syracuse University

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