The sun has not quite set on the day of just relying on the "dollar demo" of adults 18-49. But Peter Olsen, Executive Vice President of Ad Sales for A+E Networks, is hoping that when it does, it will rise on the day of the outcome-based guarantee. In time for this year's Upfront, A+E became the first network group to introduce a limited number of opportunities for marketers to take advantage of: guarantees based on specific business outcomes, a far more advanced strategy than even the most specific targeting-based guarantee.
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