A+E Global Media and FreeWheel Reinvent the Ad Experience as Simplicity Meets Scale

This isnamp8217t just a rebranditamp8217s a repositioning for a new media age And the company is walking the talk By deepening its partnership with FreeWheel AE Global Media is putting real muscle behind its promise to deliver simplicity transparency and resultsdriven innovation to the advertising communityAE has always been on the cutting edge of innovation and this is no different The move forward with FreeWheel reflects the companyamp8217s continued strategic commitment to data and technology to elevate the viewing and advertising experience The renewed collaboration with FreeWheel gives advertisers unprecedented access to precisiontargeted scalable audiences through FreeWheelamp8217s Audience Manageran industryleading tool that unifies audience data across devices and formats The result realtime audience sizing faster forecasting and smarter ad delivery that benefits everyone in the media value chainfrom creators to consumers to clientsamp8220We are continually working to make sure we provide our viewers with quality content supported by a premium ad experienceamp8221 said Lee Barstow Vice President of Revenue Operations at AE Global Media amp8220Through our partnership with FreeWheel weamp8217re enabling advertisers to deliver smarter targeted placements across our network of content which enhances both monetization and most importantly audience experienceamp8221This upgraded partnership is more than a tech stack integrationit reflects a philosophical alignment between two companies that understand the new rules of media engagement In a world where screens and formats multiply the imperative is clear unify the experience simplify the process and deepen the impactAs someone who has chronicled the evolution of media for four decades I can say without hesitation that AE is building a blueprint for what modern media companies must become agile global dataenabled creatively supercharged and obsessively consumercentricAt their 2025 Upfront President and Chairman Paul Buccieri laid it out plainly amp8220Our companyamp8217s vision is to bring stories to the widest possible audiencestories that remind us all how we share universal hopes and dreamsamp8221 This statement wasnamp8217t abstract rhetoric it was backed by a lineup of powerhouse projects from Tom Hanks Tyler Perry Toni Braxton Henry Winkler and othersproof that AE Global Media is doubling down on original storytelling with global appealThe pivot to a globalfirst platformagnostic business model reflects the evergrowing need to meet audiences wherever they are consuming content With more than 70000 creative assets in circulation over 2000 hours of new content produced annually and an ecosystem that spans 200 territories and 40 languages AE Global Media is no longer just a content company Itamp8217s a scalable storydriven infrastructure designed to fuel brand storytelling at a time when connection matters more than everThatamp8217s where AE Media Solutions comes in Under the leadership of President Toby Byrne the group is harnessing the companyamp8217s expansive IP to create dynamic advertising partnerships Whether through innovative custom multiplatform campaigns such as Lifetime and Chiliamp8217s amp8220Iamp8217ll Be Home for National Margarita Dayamp8221 or bespoke shore excursions for Holland America Line curated in partnership with The HISTORY Channel AE is creating flexible creative brand integrations that resonate with todayamp8217s attentionsqueezed audiencesamp8220Weamp8217re really focused on building relationships that meet advertiser needs and drive business growthamp8221 said Byrne during the Upfront With FreeWheel as a technology partner that goal becomes not just aspirational but achievableAs an observer of Upfronts over the years Iamp8217ve often noted the yawning gap between slick presentations and practical daytoday execution But AE Global Mediaamp8217s moves suggest something different They are not only selling premium contentthey are building a media company for the future one that prioritizes cultural relevance global scale audience intelligence and simplicity in deliveryIn an industry where legacy often slows innovation AE Global Media is proving that reinvention is not just possibleitamp8217s essential

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A+E Global Media and FreeWheel Reinvent the Ad Experience as Simplicity Meets Scale

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