A+E Global Media Unveils Bold Digital Strategy and Expansive New Initiatives at IAB NewFronts

Toby Byrne President of Media Solutions opened the presentation with the announcement of the companyamp8217s new identity AE Global Media reflecting the organizationamp8217s transformation into a multiplatform content powerhouse with over 70000 assets distributed globally across linear streaming and digital platformsAlongside the corporate rebrand came a new name for the ad sales team AE Media Solutions amp8220This name better captures our dynamic approach delivering flexible strategic media solutions that are built around your goals and your KPIsamp8221 Byrne emphasized that AE delivers passionate engaged audiences across its biggest brands and provides guaranteed results across various media solutions from creative formats to multiplatform placementsamp8220We truly believe we are the best in the business for your business whether it39s compelling documentaries on History and raw reality storytelling on AE or the highstakes drama of Lifetime39s movies and seriesamp8221Expanding the Digital EcosystemAnn McGowan General Manager Digital Platforms took the stage to lay out the companyamp8217s multipronged digital growth strategy Since joining earlier in the year McGowan has been focused on four core pillars of AEamp8217s digital expansion TV Everywhere TVE subscription video on demand SVOD social media and new digital experiencesMcGowan highlighted how TVE and SVOD services allow fans to engage with AE content whenever and wherever they choose On the SVOD front dedicated platforms for History Lifetime Movies and true crime content continue to grow in popularity At the same time AEamp8217s social footprint remains expansive with storytelling tailored for platforms like YouTube Facebook Instagram TikTok and SnapchatHowever itamp8217s the amp8220new digital experiencesamp8221 that represent the most ambitious evolution of AEamp8217s digital offerings amp8220Weamp8217re diving into our areas of expertise to deliver something unique like weamp8217ve never done beforeamp8221 McGowan saidThe New Historycom and Upcoming ExperiencesThe first of these new experiences is the fully relaunched Historycom which went live in March The site now serves as an immersive destination for history enthusiasts and casual learners alike Featuring robust editorial content videos timelines and interactive tools the revamped platform combines educational depth with modern design and user engagement MediaVillage readers may be familiar with HISTORYamp8217s Moment in Media a series that dives into a historic event that took place that month from events that captured the worldamp8217s attention to industrychanging incidentsHistorycom is also launching original content including a digitalfirst series hosted by presidential historian Doris Kearns Goodwin The series explores the many roles of the US President from commanderinchief to consolerinchief with engaging storytelling and a lightninground of trivia at the end of each episode It combines historical insight with entertainment to appeal to a wide audienceLater this year the site will introduce interactive amp8220bracketsamp8221 that allow users to vote on topics like the most impactful American in history or the greatest invention of all time In anticipation of the United Statesamp8217 250th anniversary AE will continue expanding the platformamp8217s content daily reinforcing its role as a trusted engaging and everevolving destination for history contentBeyond History New Crime and Justice DestinationWhile the new Historycom marks a milestone it is only the beginning of AEamp8217s digital evolution explored at the NewFronts McGowan also teased the development of new genrespecific digital destinations including an upcoming crime and justice platform With proven audience interest in true crime content evidenced by the continued success of shows like The First 48 AE is strategically leaning into verticals where it already commands significant cultural capitalThis new destination will be designed to engage users through bingeworthy content interactive storytelling and deeper exploration of criminal justice topics It will build on AEamp8217s extensive success in crime programming and give fans a home for both classic and original contentFutureFocused Innovation and Brand PartnershipsLooking ahead AE is also exploring how emerging technologies like AI can work in harmony with human creativity to push the boundaries of storytelling McGowan emphasized that this fusion will allow for faster iteration more customized content and entirely new formats particularly in the shortform and social spaceamp8220The combination of AI technologies and the authenticity of human creativity and lived experience can develop innovative storytelling methods that are like nothing we39ve ever done beforeamp8221 she said amp8220We can find innovative ways to work with our advertising partnersamp8221With content distributed through 13 ondemand partners and 50 FAST channels across seven platforms AE is already a formidable force in the digital media space Shows like American Pickers and The First 48 continue to perform exceptionally well with over 110 million hours viewed in fiscal year 2024 aloneWhether through social campaigns immersive websites or shortform storytelling AE Global Media is positioning itself as a goto partner for brands looking to connect with passionate engaged audiences across the globe At the heart of all these efforts remains the companyamp8217s dedication to compelling meaningful stories that resonate deeply with viewersamp8220No matter what the medium is it is the great story that captures our hearts and our time AE has always excelled in telling that great story and we hope that you will join us on this journey in digitalamp8221Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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A+E Global Media Unveils Bold Digital Strategy and Expansive New Initiatives at IAB NewFronts

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