A+E Networks’ #WEAREHEREWITHYOU Campaign Amplifies Work of Partner Organizations

At a time when the country is grappling with a new normal navigating the concerns and challenges of the COVID19 pandemic AE Networksamp174 has rolled out various initiatives to share information and resources with audiences to help support health and safety during the crisis The AE Networks prosocial campaign PSAs partnerships and educational initiatives were announced today byAspects of the campaign includeA prosocial campaign WeAreHereWithYou including talentled public service announcements PSAs and original network brand spots which underpin the PSA campaign across linear digital and social channels to spread the message of quotStay Safe Stay Healthy Stay HomequotThe WeAreHereWithYou campaign also supports the work of several nonprofit organizations with a special focus on first responders raising awareness and funds for those on the front lines in communities across the countryFinally AE Networks prosocial efforts also provide entertaining informative free programming during this time of social distancingquotWe39re proud to announce these social initiativesquot commented Peter Olsen EVP Ad Sales quotOur hope is to become a destination for brands to amplify their own social messages in our trustworthy environment This campaign also offers our clients an opportunity to partner with AE and these incredible organizations to reach viewers in a powerful and constructive wayquotThrough onair and social support WeAreHereWithYou PSAs highlight Center for Disease Control CDC social distancing recommendations and messaging developed by the Ad Council driving to coronavirusgov a centralized resource which provides uptodate information about COVID19 Find AampampE39s LivePD cast PSA here Lifetime39s spotlight and thank you to healthcare heroes here and CDC messaging spot example hereAE Networks has a longterm commitment to supporting veterans and highlighting their stories through the Mission to Honor initiative HISTORY has partnered with veteranled disaster response organization Team Rubicon which is currently serving in communities across the country leading efforts to combat the coronavirus pandemic Through its NeighborsHelpingNeighbors campaign volunteers across the country are assisting in a wide range of activities including delivering medical supplies supporting emergency operation centers delivering food to those in need and staffing testing stations among other operations See the PSA hereJake Wood CoFounder and CEO Team Rubicon commented quotIt goes without saying that we wouldn39t be able to fight this fight alone AE39s onair support will help us to connect with viewers educating the masses while encouraging them to join in on our efforts against COVID19 With the support of AE and their viewers we can continue to carry out our mission of providing aid to vulnerable populations impacted by COVID19quot said Jake Wood Cofounder and CEO of Team Rubicon quotWe39re grateful to have such a renowned organization on our side supporting us as we support our nation in the fight against this pandemicquotAdditionally AE Networks is supporting and raising awareness for organizations assisting communities on the front lines of this crisis In addition to Team Rubicon these organizations include the USO of Metropolitan New York which is providing support resources for military servicemen and women and their families deployed during this critical time the Gary Sinise Foundation which has launched a dedicated campaign called Emergency COVID19 Combat Service which provides grants to first responders in need of personal protective equipment PPE when answering COVID19 service calls and financial assistance to first responders service members veterans and their families impacted by the coronavirus the First Responders Children39s Foundation COVID19 Emergency Response Fund whichamp160provides support to those first responder families who are enduring financial hardship due to the coronavirus outbreak and is sharing messaging about the American Red Cross39 call for blood donationsAdditionally HISTORY has launched HISTORY at Home a special initiative which makes available 100 episodes of educational programming for free at httpswwwhistorycomhistoryathome Organized into quothubsquot around 10 core curriculum topics and curated with study materials text stories and shortform video the content is bestsuited for middle and high school students America the Story of Us How the States Got Their Shape The Ultimate Guide to US Presidents and Events That Changed America are currently availableHISTORY is also offering free trials of HISTORY Vault which features 2000 hours of premium content including documentaries series and specialsClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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A+E Networks’ #WEAREHEREWITHYOU Campaign Amplifies Work of Partner Organizations

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