Television has long been the medium of choice for legacy brands, but A+E Networks is particularly interested in encouraging small and mid-sized brands to consider adding TV advertising to their marketing plan. "For newer brands that are hyper-focused on growth, TV has proven to be an incredibly effective medium for driving new customer acquisition," says Brian Catterson, Senior Vice President of DR Ad Sales.
A+E Networks: When Brand Growth Plateaus, Brands Turn to TV
