Over the past several years A+E Networks has expanded its data solution capabilities and now, with A+E Precision, their recently debuted audience data platform solution, they deliver, according to Peter Olsen, Executive Vice President of A+E Network Ad Sales, “an insightful, actionable and measureable opportunity to advertisers and agencies.”
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more