Read Jay Sears interviews leading up to the Agency Trading Desks: Automating Direct Orders? event held during Advertising Week in New York City on September 26, 2013.
Agency trading desks, centers of excellence for scaled digital trading of advertising inside the largest holding companies, may deploy up to $3 billion in the US this year according to Pivotal Research Group. This number is up from zero a mere five years ago when "the desks" emerged on the scene. For the fifth year at this year's Advertising Week in New York, we will assemble the global leaders from each of the largest holding companies in the world for their annual check-in and check-up on Thursday, September 26th at 11am at the main stage in the Times Center.
Questions & Answers with Kurt Unkel, Global President, VivaKi Audience on Demand
What Flavor Ice Cream Best Describes Your Management Style: Cherry Garcia – a bit tart, but generally loved by most
Questions & Answers with Josh Jacobs of Accuen Media - Jay Sears
What Flavor Ice Cream Best Describes Your Management Style: Vanilla, its different based on what it's paired with, and usually a great compliment to everything!
Questions & Answers with Adam Kasper of Havas Media, North America - Jay Sears
What Flavor Ice Cream Best Describes Your Management Style: Salted caramel with M&Ms, mostly because it sounds pretty good right now.
Questions & Answers with Michael Brunick of Magna Global - Jay Sears
What Flavor Ice Cream Best Describes Your Management Style: Salted Caramel
Questions & Answers with Paul Dolan of Xaxis - Jay Sears
What Flavor Ice Cream Best Describes Your Management Style: Ben and Jerry's "Chubby Hubby" because my management style is like a roly-poly father figure of Xaxis.
Wrap Up:
Six Advertising Automation Trends for Buyers and Sellers -- Jay Sears
Jay Sears is GM, REVV Buyer for the Rubicon Project. Sears is responsible for global relations with the buy side including ad holding companies, ad agencies, agency trading desks and demand side platforms headquartered in North America. Jay can be reached at jsears@rubiconproject.com.
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