As demand grows, the ecosystem is responding with advertiser-supported VODs and virtual MVPDs of various sizes and, often, genre specialties. These platforms may not be as top-of-mind as Hulu or Paramount+, but they still attract millions of viewers representing a range of ages, household incomes, buying habits, and lifestyles. According to Simmons, 59% of exclusive weekly ad-supported OTT consumption is not from Hulu. So… what lives in that 59%?
Aggregation without Aggravation
![Aggregation without Aggravation](/media/articles/Active_Aggregation_article.jpg.550x380_q85_box-0%2C0%2C453%2C314_crop.jpg.webp)