As demand grows, the ecosystem is responding with advertiser-supported VODs and virtual MVPDs of various sizes and, often, genre specialties. These platforms may not be as top-of-mind as Hulu or Paramount+, but they still attract millions of viewers representing a range of ages, household incomes, buying habits, and lifestyles. According to Simmons, 59% of exclusive weekly ad-supported OTT consumption is not from Hulu. So… what lives in that 59%?
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.