'Alma' is the Spanish-language word for 'soul,' an apt description for the DDB Network agency Alma Advertising. Alma is recognized as the most awarded agency in America for its work on both general market campaigns such as "Better with Pepsi," and several campaigns targeting the Hispanic market. Alma CEO Isaac Mizrahi joined me for a Legends & Leadership conversation to discuss Alma's strategic differentiation and share highlights from his new book, Hispanic Market Power: America's Business Growth Engine.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.