The question of addressable measurement looms large, especially how we treat unsold audiences, referred to as remnant inventory. How should the industry monitor, handle and best measure this inventory? Tom Ziangas, senior vice president research for AMC Networks, recently participated in a panel on addressable advertising hosted by Mitch Oscar, USIM's advanced TV strategist, for BIA. Ziangas shared his views on how addressable will impact linear and remnant inventory measurement.
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