The walk along the Croisette at Cannes Lions is always a slow one, regardless of how fast your feet move and how many New York elbows you nudge. Delegates are bobbing and weaving and everywhere you look a logo or brand message begs your attention. I became submerged in advertising land upon arrival, but the "amusement park feel" really hit home when I found myself looking up, way up. Emblazoned in bling with a white ghost at its center, standing a few stories high, was a gigantic Ferris wheel -- planted right in front of the Palais.
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