The beauty industry is one of the most competitive in the world -- up from $483B in 2020 to $511B in 2021. With an annual compounded growth rate of 4.75% worldwide it's predicted to exceed $716B by 2025. For Anisha Raghavan, CMO at No7 Beauty Company North America positioning its brands (No7, Soap & Glory and Botanics) to reach even wider audiences is an important part of her mandate. Raghavan's ambition is to develop a portfolio of global beauty brands that can compete against some of the biggest names in CPG including P&G, Unilever and L'Oréal.
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