In June 2008, ABC debuted its summer game show Wipeout where contestants compete in absurd challenges for a chance to win $50k. With all of its success, they chose to green-light 101 Ways to Leave a Game Show, which took the risky challenges to a different level. ABC Sales Representatives as well as advertisers who purchased ad space in both shows are interested in finding out if they are reaching the same group of consumers. Using TRA’s Media TRAnalytics® StoryFinder report advertisers are able to answer that question.
In this case, Energy Drinks, Toaster Pastries/Tarts, Miscellaneous Health Remedies and Laundry Care category purchasers who watch both Wipeout and 101 Ways to Leave a Game Show rank among the highest when looking at Purchaser Rating Points™ (PRP™) index. With this information, advertisers are able to evaluate whether they are reaching their intended target groups or not and how they can restructure their media plans to reduce wasteful spending which will increase their return on investment. Sales Reps could also benefit from TRA’s StoryFinder™ data by learning which advertisers to pitching these programs to for the best ROI.
To learn more about TRA and how you could benefit from the data, please visit www.traglobal.com.
