Scrubs, a show about medical interns striving to become Doctors, provides its viewers with some quirky quips that tickles the funny bone. But, to Advertisers and TRA, non-existent ROI and underachieving media plans are no laughing matter. With the help of TRA Media TRAnalytics® advertisers are able to match viewing behavior with actual purchase data to find The Right Audience® for their products. In the example below, TRA Media TRAnalytics® reveals that the viewers of Scrubs are also purchasers of used cars, automobiles with MSRP less than $25,000 and other mid range and budget/economy cars. With this information, manufacturers of small and economy cars can optimize their ROI by advertising on a program such as Scrubs.