ARF Insights: Advertising Research Foundation Honors 2011 ARF Great Mind Awards Winners for Outstanding Contributions to the Advancement of Advertising Research

On March 23 the Advertising Research Foundation ARF announced the winners of the 2011 Awards at its annual convention Rethink 2011 in New York City Ranging from newcomers to veterans twentyfour honorees across six award categories were recognized for their outstanding contributions to the excellence and advancement of advertising researchThis yearamp8217s winners were chosen out of 130 nominees considered to be the most commendable individuals in the advertising research community Jeanne Vaughn of GlobalHue took home the Grand Innovation Award for amp8220Nations within a Nationamp8221 the first piece of cultural research addressing issues surrounding US demographic segmentation Grand Rising Star Award winner Kelly Johnson of ESPN was recognized for her work in groundbreaking crossmedia research initiatives for the sports cable network and for introducing the firstever application of the TouchPoints research technology to the US marketEd Keller CEO Keller Fay Group received the Grand Member Recognition Award which goes to individuals who made an outstanding contribution to the ARF in the prior year Keller whose term as member of the ARF Board of Directors ends this year was honored for his many contributions to the ARF throughout his tenure including serving as an active member of the ARF Board the program committees for the Audience Measurement Conference and annual Rethink convention as well as judge for the annual ARF David Ogilvy Awards for Excellence in Advertising ResearchFor the first time since the inception of the ARF Great Mind Awards in 2006 a new Quality in Research Award was introduced and awarded to companies GMI Interactive and Mintel Market Research and Ipsos ASI for their effective and successful implementation of highquality uniquelydesigned questionnairesARF Lifetime Achievement Awards went to Rosi Ware SVP of Development Kantar and Dr Joseph T Plummer adjunct professor Columbia Business School and senior associate Olson Zaltman Associates for their significant ongoing contributions to the advertising research industry and to the ARFThe 2011 ARF Great Mind Awards concluded Rethink 2011 amp8211 Managing the Complexity Maze Insights as the Navigator The fourday event amp8211 the largest for the ARF amp8211was designed to give marketers tools and insights to make the best possible decisions in todayamp8217s fastchanging environmentThe full list of category award winners is available online via the official ARF Rethink 2011 website

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ARF Insights: Advertising Research Foundation Honors 2011 ARF Great Mind Awards Winners for Outstanding Contributions to the Advancement of Advertising Research

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