It's an exciting and complex time for linear television, according to Ashley Swartz, CEO and founder of Furious-Minds. A key takeaway from this year's Upfronts for the industry is, "storytelling is winning and content continues to reign king," in this era of video everywhere.
She believes programmers, cable providers, and pay-tv services now have a unique opportunity to leverage original content as their main value proposition. Even as pay-tv providers encounter the rebranding of cable network channels, as reported in AdAge.
Watch as Ashley Swartz describes the present situation of the TV ecosystem in terms of rebranding and establishing greater investment opportunities with original content creation.
