One weekend. Two films. One pink. One black and orange. The former a comedic and heartwarming tale of empowerment from Greta Gerwig, the latter a heartbreaking character study of the inventor of the most devastating weapon in history, from Christopher Nolan. While it was expected both films would have some financial success at the box office given the attached casts and directors, no marketing agency, PR department or industry executive could have foreseen audiences treating Barbie and Oppenheimer, the two vastly different films with virtually nothing in common, as a must-see double feature thanks to the viral phenomenon that became known as #Barbenheimer.
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