We know that a battery is a device that converts chemical energy into electrical energy. Batteries have two electrodes, an anode (the positive end) and a cathode (the negative end). More interesting to those of you reading this post is the following: Do people who buy batteries (are we all techies now?) watch the kind of television shows we would expect? Well, 7 of the top 11 rated Cable programs (there was a tie for 10th place) offer the Battery advertisers, like Duracell and Energizer, both high ratings and a great audience of people who buy a lot of Batteries.In case you still have some interest about how a battery works, in between the two electrodes runs an electrical current caused primarily from a voltage differential between the anode and cathode. We also know many attributes about batteries including the different types of voltage, capacity, and chemical make-up. Being able to quantify the value of each media program using an attribute like consumer purchases of Batteries will improve the return on each dollar spent advertising them. So, now you know a little more about Batteries, and how to find The Right Audience&#8482; for Batteries &#8211; those who might buy one or two, after seeing an advertisement.For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.