Best of: Charlene Weisler on Addressable, TV Measurement, and More
Sometimes the workday picks up and can’t-miss articles publish while you were swamped with meetings. No worries. We’ve got you covered. In our “Best of” series, we recap the top member and topic-specific content, so you can see what you missed. This time, we explore the best of Charlene Weisler’s Media Insights, where she touches on the strategies and technology behind today’s marketing and advertising efforts.
Unlocking the Addressable Future
Addressable TV ad spend is on a tear, according to eMarketer, increasing from $760 million in 2016 to a projected $3.49 billion by 2021. The advantages that addressable offers both buyers and sellers also benefit consumers who receive messaging tailored to their interests and needs. Read why so many companies believe> that there is an even greater opportunity for growth in the next few years and are willing to place more dollars against it in the next sales cycle.
TV Measurement in a Digital World
In a highly fragmented media world, where the consumer is at the cutting edge of media consumption, media measurement, and attribution can be a moving target. How does the industry keep up? Several industry experts deconstructed this dilemma at the Data Conference, part of New York City Television Week. Read more about the possible solutions.
Next Big Data-Driven Ad Opportunity? Sports, Says Xandr and WarnerMedia
For some, according to consultant Mike Shields, sports advertising generally consists of "big brands doing tentpole sponsorships.” For others, data-driven Moneyball for teams and athletes has made the jump to data-driven addressable advertising in sports programming. At the recent TV of Tomorrow NYC conference, Shields hosted a panel of experts to discuss the use of data in the sports programming arena. Check out the latest changes in the sports marketplace.
Just in Time for the Upfront, A+E Guarantees Audience-Based Advertising
The folks at A+E Networks understand the value of a well thought out process. As they announce the launch of their audience-based advertising solutions for both digital and linear platforms, all of the critical elements that have taken years to achieve are in place. Read all about it here.
Takeaways from the CIMM Cross-Platform Video Measurement and Data Summit
To those of us in the media world, the discussion of attribution and cross-platform measurement has been going on for decades. Waiting for solutions has been painfully slow. But in the most recent Coalition for Innovative Media Measurement (CIMM) Cross-Platform Video Measurement and Data Summit (now in its 8th year), the big reveal was that not only has significant progress been made in attribution and cross-platform measurement, feverish activity has been taking place behind the scenes for years. Get all of Charlene’s topline takeaways from the event here.
Don't stop now! Stay in the know on media tech and trends with more from Charlene Weisler’s Media Insights.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
