Addressable TV ad spend is on a tear, according to eMarketer, increasing from $760 million in 2016 to a projected $3.49 billion by 2021. The advantages that addressable offers both buyers and sellers also benefit consumers who receive messaging tailored to their interests and needs. Many companies believe that there is an even greater opportunity for growth in the next few years and are willing to place more dollars against it in the next sales cycle.
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