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A+E Networks InSites logo
A+E Networks InSites logo

Just in Time for the Upfront, A+E Guarantees Audience-Based Advertising

Just in Time for the Upfront, A+E Guarantees Audience-Based Advertising

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Charlene Weisler

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A+E Networks InSites

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Media Insights
3 7

The folks at A+E Networks understand the value of a well thought out process.  As they announce the launch of their audience-based advertising solutions for both digital and linear platforms, all of the critical elements that have taken years to achieve are in place.  “Seven years ago, we started the digital iteration of Precision,” noted Peter Olsen, Executive Vice President, Ad Sales and Content Partnerships.  “Three years ago, we added the linear focus.  And last year we launched the attribution-based performance system.”  Although the digital and linear marketplaces are very different, the complex integration of data, the streamlining of processes and the ability to customize and then guarantee results places this initiative in a new, higher class of offerings -- just in time for the Upfront.

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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