The folks at A+E Networks understand the value of a well thought out process. As they announce the launch of their audience-based advertising solutions for both digital and linear platforms, all of the critical elements that have taken years to achieve are in place. “Seven years ago, we started the digital iteration of Precision,” noted Peter Olsen, Executive Vice President, Ad Sales and Content Partnerships. “Three years ago, we added the linear focus. And last year we launched the attribution-based performance system.” Although the digital and linear marketplaces are very different, the complex integration of data, the streamlining of processes and the ability to customize and then guarantee results places this initiative in a new, higher class of offerings -- just in time for the Upfront.
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