Cable and satellite operators have a new Holy Grail square in their sights when it comes to the addressable advertising side of their business: revenue from addressable ads running within national commercial breaks on their networks.
Taking TV Advertising to the Next Addressable Level
![Taking TV Advertising to the Next Addressable Level](/media/articles/IMG_0175.jpg.550x380_q85_box-202%2C0%2C5040%2C3360_crop.jpg.webp)