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An exploration of the world of TV tech, including broadcast, cable, off-platform, non-linear, and broadband. Featured columnist Charlene Weisler uses her experience in set-top box data, SEO, metrics creation, and behavioral psychography to provide helpful commentary as this technology continues to develop.

An exploration of the world of TV tech, including broadcast, cable, off-platform, non-linear, and broadband. Featured columnist Charlene Weisler uses her experience in set-top box data, SEO, metrics creation, and behavioral psychography to provide helpful commentary as this technology continues to develop.

Addressable's Measurement Conundrum. An Interview with Comscore's Prasad Joglekar

Addressable's Measurement Conundrum. An Interview with Comscore's Prasad Joglekar

IPG's Michael Roth Outlines Road to Success for Agencies

IPG's Michael Roth Outlines Road to Success for Agencies

Tomorrow Will Be Televised … and Predicted

Tomorrow Will Be Televised … and Predicted

Branding with a Purpose. A Leadership Conversation with Unilever's Aline Santos

Branding with a Purpose. A Leadership Conversation with Unilever's Aline Santos

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