Influencer marketing continues to grow and command more attention from brand teams. No longer the new kid on the block, the world of influence has a new maturity and whole new challenges to maintain its relevance. Bette Ann Schlossberg, Director of Influencer Marketing and Entertainment at Lyft, has been at the forefront of influencer marketing. First at Google and now in her current role, she is uniquely positioned to share her thoughts on the right influence mix and its place in culture, as she made clear in a recent interview.
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