Better Customer Targeting Through Greater Understanding

Linda Dupree, chief executive officer of NCS has seen it all, research-wise, from the vantage points of "agency, advertiser, and then research supplier." Dupree and chief research officer Leslie Wood have worked alongside one another for a long time and are a formidable force in the field of sales data analytics. Now, as NCS is about to celebrate its 10th anniversary, they have doubled down with efforts to further improve the measurement of CPG purchasing through the consumer funnel.