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Better Customer Targeting Through Greater Understanding

Better Customer Targeting Through Greater Understanding

Author

Charlene Weisler photo

Charlene Weisler

Publish date

November 12, 2019

Channel

Nielsen Data InSites
5 18

Linda Dupree, chief executive officer of NCS has seen it all, research-wise, from the vantage points of "agency, advertiser, and then research supplier." Dupree and chief research officer Leslie Wood have worked alongside one another for a long time and are a formidable force in the field of sales data analytics. Now, as NCS is about to celebrate its 10th anniversary, they have doubled down with efforts to further improve the measurement of CPG purchasing through the consumer funnel.

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5 18
Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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