It's not yet Halloween but consumers and brands alike are already anticipating the holiday shopping season. Last week, Macy's announced it will open full-line department stores at 5 p.m. on Thanksgiving Day, an hour earlier than in 2015. The retailer will remain open until 2 a.m. with a brief respite before opening back up for Black Friday at 6 a.m.
Brand Watch: Macy's
![Brand Watch: Macy's](/media/articles/shopping_810-9089-188-graphic_stock.jpg.550x380_q85_box-0%2C0%2C7066%2C4912_crop.jpg.webp)