It's not yet Halloween but consumers and brands alike are already anticipating the holiday shopping season. Last week, Macy's announced it will open full-line department stores at 5 p.m. on Thanksgiving Day, an hour earlier than in 2015. The retailer will remain open until 2 a.m. with a brief respite before opening back up for Black Friday at 6 a.m.
Brand Watch: Macy's
