New York, NY - [February 20, 2025] - Sightly, a leading brand intelligence and activation company, partnered with MAGNA, the media intelligence within IPG Mediabrands, to conduct groundbreaking research on the impact of aligning brands with real-time trends during media campaigns. The MAGNA Media Trials study highlights how brands can boost performance by targeting culturally relevant content aligned with their brand perspective. The approach tripled purchase intent and doubled search intent compared to traditional advertising methods.
Breakthrough Study Reveals How Speed and Cultural Alignment Drive 3x Higher Brand Performance
