Ever since P&G's Marc Pritchard told the digital supply chain to "grow up," the programmatic space has made strides to build greater accountability. Ads.txt verification and broader measurability have been a good start, but programmatic is still too complicated for its own good.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.