Ever since P&G's Marc Pritchard told the digital supply chain to "grow up," the programmatic space has made strides to build greater accountability. Ads.txt verification and broader measurability have been a good start, but programmatic is still too complicated for its own good.
Bringing Clarity to a Murky Programmatic Supply Chain
![Bringing Clarity to a Murky Programmatic Supply Chain](/media/articles/Data_monitor-1307227_1280_pixabay.jpg.550x380_q85_box-0%2C9%2C1280%2C896_crop.jpg.webp)