The media industry's increasing complexity demands solutions that more fully drive results. In some cases, it is a strictly tactical solution, but in the case of IPG Mediabrands' KINESSO, it's a strategic combination of advanced technology and agency acumen. KINESSO's Global CEO, Jarrod Martin, explained that his is a "tech-driven performance agency that gives clients the clarity and confidence to make decisions to drive results." Essentially, that means that advanced tech, using AI, works seamlessly with three agency divisions, crossing human expertise with data. "That's what we're trying to achieve; a simpler organization that is a combination of media and data and technology that helps to drive results for our clients. Think of us as an intel ship," he affirmed.
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