Bringing the Luck O' the Irish to the Digital Screen -- Suzanne Grimes

When I was a little girl St Patrick39s Day was pure magic a holiday anticipated almost as much as Christmas My grandfather Patrick J Grimes was the Grand Marshal of New York Cityamp8217s St Patrickamp8217s Day Parade in 1971 and my tightknit Irish Catholic family trekked into Manhattan to celebrate After morning mass at St Patrickamp8217s Cathedral we sat excitedly in the reviewing stand waiting to see the patriarch of our family lead the festivities From the freshly starched uniforms of the FDNY and NYPD officers to the graceful jig dancers to the hypnotic tune of the bagpipes I couldnamp8217t tear my eyes awayMarch 17th is a holiday I still look forward to and a day when anyone can be Irish whether your ancestors came through Ellis Island or not At Clear Channel Outdoor weamp8217re inviting you to share your St Patrickamp8217s Day spirit with us and weamp8217ll share it with Times SquareDon yourself in green and white and capture the kilts the bagpipers the facepainted shamrocks and the silly smiles Tweet your photos to AervaNYC or email to nycaervacom and they will appear on our Spectacolor screen Aerva will send back a keepsake photo amp8211 which may anger your Italian mother but like I said weamp8217re all Irish todayOur St Patrickamp8217s Day promotions stretch far beyond the Big Apple to our markets across the country In Atlanta our digital screens have been counting down the days with a gigantic pot of gold In Tampa Bay Peggy Oamp8217Neillamp8217s Irish Pub ampamp Eatery in downtown Palm Harbor is inviting the community to get green In Boston South Station will be lit green in celebration In Las Vegas theyamp8217re just plain MAD for March it is the land of sports book betting In Chicago Target reminds its guests to amp8220Make a feelingaweebitexcited runamp8221 for cake mix and green food dye for the big day Though I suspect they may have already run out amp8211 have you seen the Chicago RiverWhatever city you may be in this St Patrickamp8217s Day weamp8217re happy to share and connect your messages in real time May the Luck Oamp8217 the Irish extend to your March Madness bracketPresident and COO Suzanne Grimes is leading the transformation of Clear Channel Outdoor North America into a dynamic media business that fully recognizes the potential of integrated digital and mobile marketing opportunities in outofhome across the US and Canada Follow her on Twitter at SuzanneGrimesCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates at MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Bringing the Luck O' the Irish to the Digital Screen -- Suzanne Grimes

Author

Publish date

Channel

Suzanne Grimes

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Bringing the Luck O' the Irish to the Digital Screen -- Suzanne Grimes

Enjoying This Commentary? There's More to Love

Suzanne Grimes

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies